I never see popups. And I don’t worry about being tracked by advertisers with cookies or in any other way.

That’s because I have a product installed on my system which filters HTML and is set by default to prevent popups from happening (the “Geocities” syndrome) and it is very much a relief. I can override that on a per-site basis if I want.

I also have the ability to control cookies on a per-site basis. Moreover, I’ve actually created firewall rules which block groups of IPs belonging to the major advertisers. I don’t trust their promises to not track me, not at all. But if they never ever receive any communications from me while I browse, because all such are intercepted by my firewall, then I can be sure that they’re not tracking me