I think it’s damn funny that, in Leander Kahney’s wrap-up article about his five-part series on Mac loyalty, he exhibits (and denies!) the exact same traits that he spent five articles detailing. Macs as psychosexual tools? Yes for others, no for him, but he does want “to touch them, feel them, caress them.” Owners are more obsessed with Apple as a brand than Macs as products? Yes for others, no for him, but he does acknowledge that “every time Apple comes out with something new, I want it. My god, I want it bad.” It’s either a great way to assuage the authors of the reams of flame mail he got, or a funny way of demonstrating that his series was based in the reality of his own life.