After Anil won the staying-power portion of the first search engine optimization contest (the “nigritude ultramarine” one), a followup contest was announced, this time for the phrase “seraphim proudleduck” and for a considerably higher-value award (£1000, or over $1900 with the current exchange rate). Pairing the second contest’s surprisingly lucrative prize with horrid, make-your-eyes-bleed website (what is that, teddy bear porn in the lower righthand corner?!?), a few people surmised early on that this was all a scam — and unsurprisingly, it appears that it was.

(Hilariously, while the first contest was not a hoax, the website set up by the the people running it appears to have been hacked; I wonder how long it’s been like this!)