Jeff Gates made a good pickup in the DC Metro system, where he noticed an oddity in all the Blue Cross/Blue Shield ads on the train platforms: the pupils of all the people’s eyes in the ads have been Photoshopped to reflect the BC/BS logo. Now that I know what to look for, it seems that the same thing was done to the ad at the top of this page, the info about the new federal vision benefits program; I can’t find similar ads on any other BC/BS websites, so Jeff is probably right that the ads are related to the new vision offerings. It’s a bit freaky, and despite the fact that I go through Metro Center twice a day, I never caught this. Weird!