Shannon and I have seen the TV ad for LifeLock a few times this weekend; it’s the piece where CEO Todd Davis shows his Social Security number all over the place, and then reveals that the only reason he’s comfortable doing so is because of his ultimate faith in his company’s ability to prevent its customers’ identities from being stolen. Of course, the ad made me curious enough to see whether his gambit has paid off — and unsurprisingly, it looks like someone succeeded in impersonating Davis and getting an online loan. Better still, Davis then coerced a confession out of the alleged identity thief, so Fort Worth police had to drop all charges against the guy and the district attorneys aren’t going to pursue prosecution. And the icing on the cake is that LifeLock’s co-founder, Robert Maynard, Jr., seems to be an identity thief himself, and was forced to resign his role at the company amid the allegations.

You can’t make this stuff up.


If you read the Terms and Conditions when you join LifeLock, they say You agree that you are who you say you are when you enroll and that you will not purposely engage in behavior that will put your Identity at unnecessary risk, such as leaving your PIN or passwords in obvious places, publishing your Social Security Number, etc.

Does that mean Davis can do it but if you do, you go against the Terms & Conditions?

• Posted by: idanswers on Aug 13, 2007, 6:03 PM
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